SFA’s Privacy Statement

The Strategic Financial Alliance, Inc. (“SFA”) appreciates the trust you place in us, and we respect your right to privacy. We are committed to safeguarding the personal information you entrust to us.

At SFA we believe that it is important you understand the uses and safeguarding of your personal information.

SFA receives information:

SFA may disclose certain types of information to qualified entities that perform administrative services on our behalf, and as required or permitted by law for legal or regulatory purposes. The information that falls within this category is:

The parties to whom we may share your personal information include:

SFA maintains physical, electronic and procedural safeguards to help ensure that your personal information is safe and accessed only according to these policies, and we will continue to make safeguarding your privacy our highest priority. These safeguards we have implemented are intended to:

If you decide to close your SFA account(s), we will continue to safeguard your personal information. SFA will destroy the confidential information of former clients in a secure manner (including shredding, burning, processing through a secure recycling facility, etc.) to ensure the continued confidentiality of that information after record retention periods expire.

SFA provides training to its representatives, who are obligated to take reasonable steps to protect, safeguard and properly dispose of personal information about you.

Should the SFA representative who services your account leave us to join another firm, we will permit that representative to retain non-public personal information about you so that he or she can assist with the transfer of your account and continue to serve your needs at the new firm, if you so choose. The representative’s continuing use of information about you will be subject to the privacy policy of his or her new firm.

You have a right to “opt out” of our permitting your SFA representative to retain non-public personal information about you when he/she leaves us to join another firm. If you do not want us to permit the representative to retain such information, you may contact our Compliance Department at the following address:

The Strategic Financial Alliance Compliance Department: Privacy 2200 Century Parkway, Suite 500 Atlanta, GA 30345

SFA does not otherwise share your information with affiliated or non-affiliated third parties for marketing purposes.

If you should have any questions regarding any aspect of this Privacy Statement, please feel free to call our Compliance Department at 678.954.4000.